I’m reading blogs and articles today while I take a break from holiday decorating and I had to stop and say this out loud to somebody. Don’t try to profit from the pain of tragedy.
I know in marketing we say “find the audience’s pain point and help them solve it,” but the pain that a person feels after a tragedy like the events in Newtown on December 14, 2012 is not the type of pain we’re talking about.
I had a few emails in my inbox and a few blog posts in my feed reader that were trying to profit from this tragic event today … I unsubscribed from all of those with fast clicks and a disappointed heart. Don’t be that person.
If you want to mention it in your content that’s fine, but do so respectfully. Offer condolences, express sympathy, express grief, express outrage over the situation, offer to help if you’re able to do so in some way, but put away your buy button for goodness sake.