About Loretta

Transcriptionist, affiliate blogger, passionate cross stitcher, writer at heart, wife, mom, and finder of lost shoes...

Loretta Oliver, married to the comic book geek of her dreams and mother of four amazing teenage boys, has been working from home full time since 2001. With a busy transcription service business, a few niche blogs, and a host of other internet marketing projects on the go, the computer is always fired up and the ideas are always flowing.

Answer the Questions, Even When You Think People Already Know the Answers

There’s no such thing as a question that is too basic or an answer that is too simple.

Just because you know how to do a thing doesn’t mean everyone in your niche or audience knows how to do that thing. There are different levels of expertise and knowledge in everything, some people are just starting out and others have been doing a thing for years.

Not sure what questions you should be answering?

Sometimes it’s hard to see the questions when you’re so far into something that it has become second nature. For example, I would have never thought to answer the question of how to thread a needle without a needle threader for my cross stitching audience, because it’s just something I do without thinking about it. Or how to put an H2 tag on a subtitle on a blog post, I just type it in while I’m writing. [Read more…]

You’re Allowed to Change Your Mind About Recommendations

Often times you hear people in the affiliate marketing world say things like “promote it or don’t promote it,” and “support it or don’t support i,” like you have to be all-in on every single thing that you promote. Sometimes people feel like once they start promoting something they have to promote that program or item fully until it’s over, done, retired, and gone.

You’re allowed to change your mind or your position, you’re allowed to disagree with things along the way, and you don’t have to continue promoting something forever and ever, you’re not trapped in some legal agreement and you’re usually not obligated to the program (usually, unless you’ve signed some long term contract to promote something, which seems an unlikely scenario as an affiliate.) [Read more…]

Second Quarter Niche Picks

I had some good feedback on my first quarter niche picks, so I thought we’d continue and do this again with a dozen niche site ideas to get your thoughts brewing for your next project (or maybe even your first project)…

12 niche ideas for q2-2017 [Read more…]

Lists and Bullet Point Content Can Work For You

List posts, you hear people saying you should create them and you wonder why, what’s the big deal, and what is it about lists posts that’s so darn great anyway.

I’m a fan of lists. I make a lot of lists … so many my kids make fun of me for making lists of everything. Lists of things we need, lists of things to do, lists of books, lists of craft supplies, pro/con lists, lots and lots of lists. I buy legal pads and index cards in bulk for my list making obsessions.

Posting a list of something to your blog almost seems like it’s too easy to matter in a way. Content is supposed to be hard, isn’t it? And lengthy, at least 5,000 words, and full of information and tutorials, and images and sticky grabby pushy things?

Here’s a fun fact. Content doesn’t have to be hard or lengthy to work and connect with your audience on a personal level. Content can be fun, light, enjoyable to create and to read. List and bullet point style posts are easy to research and write, so you can incorporate them throughout your content calendar pretty easily.

Use This Easy to Create Content That People Love...

Lists attract people, they’re quick to read and fun to share. Sites like BuzzFeed thrive on nothing but lists. Look at the “Popular Posts” section on a site like Copyblogger and you’ll see quite a few list style titles.

You can make lists work for you in any niche, too. [Read more…]

Stop Giving Shareaholic All the Credit, Change Your Settings for Retweets

While I admit that I don’t spend that much time on Twitter these days, I do frequently retweet other folks articles as I’m reading them, or when I come across something useful or interesting.

Almost 50% of the time I see something like this when I click the tweet button of an article I’m reading:

via shareaholic tweet

The retweet is linking @Shareaholic’s Twitter account because the settings haven’t been changed to link to the author’s. And then after the person tweets, it will recommend they follow @Shareaholic instead of you. If I know the blog author’s Twitter handle or see it in their sidebar, I’ll grab it and edit the post before I click send tweet, but most people aren’t going to take the extra time. You worked hard on that article or blog post, the credit for such should be yours.

This is super easy to fix; just a quick 30 second visit to your Shareaholic settings panel and you’ll be getting credit for those shares and possibly getting new followers in no time. [Read more…]

Creating Content That Connects

The more you develop personal, one-on-one connections online, the more successful your Internet marketing efforts will be. That means developing the kinds of things that your prospects enjoy consuming the most. The following 5 types of content are just what your readers are looking for and will help you to improve your relationships with members of your target market.

5 types of content to connect with your target market
[Read more…]