List posts, you hear people saying you should create them and you wonder why, what’s the big deal, and what is it about lists posts that’s so darn great anyway.
I’m a fan of lists. I make a lot of lists … so many my kids make fun of me for making lists of everything. Lists of things we need, lists of things to do, lists of books, lists of craft supplies, pro/con lists, lots and lots of lists. I buy legal pads and index cards in bulk for my list making obsessions.
Posting a list of something to your blog almost seems like it’s too easy to matter in a way. Content is supposed to be hard, isn’t it? And lengthy, at least 5,000 words, and full of information and tutorials, and images and sticky grabby pushy things?
Here’s a fun fact. Content doesn’t have to be hard or lengthy to work and connect with your audience on a personal level. Content can be fun, light, enjoyable to create and to read. List and bullet point style posts are easy to research and write, so you can incorporate them throughout your content calendar pretty easily.
Lists attract people, they’re quick to read and fun to share. Sites like BuzzFeed thrive on nothing but lists. Look at the “Popular Posts” section on a site like Copyblogger and you’ll see quite a few list style titles.
You can make lists work for you in any niche, too. [Read more…]