Testing Article Forge for Creating Content

First, I want to mention that I clicked on an ad while reading an article about content marketing to learn about this service. That’s something I usually don’t do, so props to the folks at Article Forge for good marketing efforts. I was actually expecting to find a writer for hire platform (like iWriter or HireWriters) when I clicked it, though, so maybe work on the messaging a little to clarify that it’s an automated service.

Here’s what it looked like when I got to the homepage:
screen capture of Article Forge homepage at time of review

Second, a quick overview of what Article Forge is. I’ll use their description; [Read more…]

How Long Should Your Blog Content Be?

An often debated topic in the SEO world, a confusing sea of ever-changing answers for bloggers and content creators. How long does a piece of content on your website need to be to be successful?

There are a few problems with this and similar questions regarding content and length.

Every niche and audience is different.

What works for Audience A might not work for Audience B. Let’s think about BuzzFeed and HubSpot as an example. BuzzFeed content is short and funny, that works for them. HubSpot content is longer and more informative. That works for them. In each case they know the audience they’re serving and create content specifically for those people.

Many people are recommending that you not publish anything under 1,000 words on your blog these days. “Google wants long form content,” they say. I’m not going to argue about what Google does or doesn’t want, but I am going to suggest that you not plan your content around only that recommendation. Google changes their standards frequently and they don’t always tell us what they are. Write your content for the people you reach, not for Google. If the people like it, chances are Google will eventually like it too. [Read more…]

Answer the Questions, Even When You Think People Already Know the Answers

There’s no such thing as a question that is too basic or an answer that is too simple.

Just because you know how to do a thing doesn’t mean everyone in your niche or audience knows how to do that thing. There are different levels of expertise and knowledge in everything, some people are just starting out and others have been doing a thing for years.

Not sure what questions you should be answering?

Sometimes it’s hard to see the questions when you’re so far into something that it has become second nature. For example, I would have never thought to answer the question of how to thread a needle without a needle threader for my cross stitching audience, because it’s just something I do without thinking about it. Or how to put an H2 tag on a subtitle on a blog post, I just type it in while I’m writing. [Read more…]

Lists and Bullet Point Content Can Work For You

List posts, you hear people saying you should create them and you wonder why, what’s the big deal, and what is it about lists posts that’s so darn great anyway.

I’m a fan of lists. I make a lot of lists … so many my kids make fun of me for making lists of everything. Lists of things we need, lists of things to do, lists of books, lists of craft supplies, pro/con lists, lots and lots of lists. I buy legal pads and index cards in bulk for my list making obsessions.

Posting a list of something to your blog almost seems like it’s too easy to matter in a way. Content is supposed to be hard, isn’t it? And lengthy, at least 5,000 words, and full of information and tutorials, and images and sticky grabby pushy things?

Here’s a fun fact. Content doesn’t have to be hard or lengthy to work and connect with your audience on a personal level. Content can be fun, light, enjoyable to create and to read. List and bullet point style posts are easy to research and write, so you can incorporate them throughout your content calendar pretty easily.

Use This Easy to Create Content That People Love...

Lists attract people, they’re quick to read and fun to share. Sites like BuzzFeed thrive on nothing but lists. Look at the “Popular Posts” section on a site like Copyblogger and you’ll see quite a few list style titles.

You can make lists work for you in any niche, too. [Read more…]

Creating Content That Connects

The more you develop personal, one-on-one connections online, the more successful your Internet marketing efforts will be. That means developing the kinds of things that your prospects enjoy consuming the most. The following 5 types of content are just what your readers are looking for and will help you to improve your relationships with members of your target market.

5 types of content to connect with your target market
[Read more…]

Need Some Pokémon Go Related Content?

Just because Pokémon Go is a free game to play doesn’t mean there aren’t things to buy, and therefore things for you as an affiliate to sell.

When the smart phone with Pokemon GO and the paired Pokemon GO Plus accessory are within range of each other, both will begin to vibrate when a Pokemon is close by. With the convenience of not having to look at your smart phone, simply press the button on the Pokemon GO Plus to attempt to catch a Pokemon while you are out and about. (available at Amazon)
[Read more…]