Testimonials can be a big deal if you’re launching a course, a program, a product, or even if you’re offering a service of some sort. I personally use testimonials for my information products and for my transcription service business.
Think of testimonials as awesome little tidbits that let the rest of the world know that you’ve been doing what you do for awhile and you’re not going to steal their money and run away. They don’t really think you’re going to do that, but seeing that other people have worked with you is a reassuring sort of thing and it helps get past those little specs of doubt floating around in the back of their mind.
In the past few years the use of testimonials has become a bit – let’s say crazy.