Learning, Growing, and Sometimes Laughing with Unsubscribe Requests

mail_removeWhen someone unsubscribes from your mailing list some services allow you to display a message asking why they left the list, and you can receive those messages.

It’s an optional thing with AWeber, but I like to get the notices and I’m always interested to hear why people left so I know what I can do to improve in the future. It’s a good way to get feedback and make sure you’re making good connections with your audience.

Honestly, most of the time the notes people write are things like “just cleaning up my inbox, so much email” or “less time for email than I used to have.” We can all relate to that, I’m sure. I know I try to do a clean up once every few months and unsubscribe from things I’m not using or reading, too, so I get it.

Sometimes an unsubscribe can be eye-opening and help you learn something about your list and audience… [Read more…]

Stop Giving Shareaholic All the Credit, Change Your Settings for Retweets

While I admit that I don’t spend that much time on Twitter these days, I do frequently retweet other folks articles as I’m reading them, or when I come across something useful or interesting.

Almost 50% of the time I see something like this when I click the tweet button of an article I’m reading:

via shareaholic tweet

The retweet is linking @Shareaholic’s Twitter account because the settings haven’t been changed to link to the author’s. And then after the person tweets, it will recommend they follow @Shareaholic instead of you. If I know the blog author’s Twitter handle or see it in their sidebar, I’ll grab it and edit the post before I click send tweet, but most people aren’t going to take the extra time. You worked hard on that article or blog post, the credit for such should be yours.

This is super easy to fix; just a quick 30 second visit to your Shareaholic settings panel and you’ll be getting credit for those shares and possibly getting new followers in no time. [Read more…]

Karon Thackston Made My Day on Facebook

So I’m sitting around in my pajamas recovering from some dental surgery this week and trying to get a little bit of work done here and there when I can, and admittedly it has not been a very productive week for me at all. Then today something came up on Facebook that just made me smile and improved the quality of my day ten-fold.

Karon Thackston, queen of website copywriting, someone that I look to as a thought leader and teacher, complimented me on one of blog post headlines… [Read more…]

The Ugly Underbelly of Guest Blogging

This is something I’ve been thinking about a lot lately, and a conversation on Facebook really brought this into the front of my mind this past week. If you’re in any social groups related to blogging you’ve likely heard about guest blogging. Maybe you’ve seen some guest posts on your favorite blogs and blog networks. You might have even been asked to accept a post or received a request from someone to have you be a guest on their blog.
[Read more…]

Is Google Really Your Search Engine of Choice? Bing It On!

You’ve likely seen the commercials by now where Bing has taken to the streets “in Google’s backyard” and has been doing a blind test to see which search results people actually prefer, as in which first page of search results give you the best and most useful information.

In case you haven’t seen the commercial – here you go –

Bing It On Challenge from MultiVu Video on Vimeo.

And now that you have the general idea, it’s time to play (*drumroll*) Bing It On!
[Read more…]

This Lead Has Unsubscribed

There are lots of ways to learn from our mailing list, no matter what service you use.

One of my favorite features with Aweber (and many other service providers) is the option to receive the “reason why” notices when a lead unsubscribes. It’s a good indicator of what you’re doing right and what you need to improve upon. I actually enjoy opening these emails, because I know my message series isn’t perfect and these notes let me know what to tweak.

Recently I received an unsubscribe and the reason given was they didn’t like a book that I reviewed. This one really caught my attention for a few reasons. [Read more…]