Learning, Growing, and Sometimes Laughing with Unsubscribe Requests

mail_removeWhen someone unsubscribes from your mailing list some services allow you to display a message asking why they left the list, and you can receive those messages.

It’s an optional thing with AWeber, but I like to get the notices and I’m always interested to hear why people left so I know what I can do to improve in the future. It’s a good way to get feedback and make sure you’re making good connections with your audience.

Honestly, most of the time the notes people write are things like “just cleaning up my inbox, so much email” or “less time for email than I used to have.” We can all relate to that, I’m sure. I know I try to do a clean up once every few months and unsubscribe from things I’m not using or reading, too, so I get it.

Sometimes an unsubscribe can be eye-opening and help you learn something about your list and audience… [Read more…]