Are Beards a Big Niche?

Back in January I made a list in my niche notebook of niche topics that I wanted to keep an eye, things that seemed trendy or new and possibly trendy. Beard accessories and tools was one of the things on that list – and it seems to be growing. When I say beard accessories I mean things like beard oils, balms, conditioners, combs and trimmers, etc…

So are beards a big niche and does it have long term potential?

There are at least five beard related sites on Flippa right now and four of those are going above $1,000.

There are several Etsy shops selling expensive balms and oils that seem to be doing pretty well. There were over 10,000 results for beard care on Etsy, with many of the shops specializing in just beard care products like oils and balms. Prices ranging from $8 to over $100 for gift sets and custom scents.

There are plenty of Amazon products, too. I noticed one starter care kit was priced around $160.

Is there long term potential here though?

This is arguable. Facial hair trends come and go, so I don’t think anyone really knows for sure what the long term profitability of this niche is going to look like. Right now though, it seems to be a steady niche and the initial quick research suggests that people are paying premium prices for their beard care products.

What are your thoughts on this niche? Good, bad, awesome, or ugly – leave a comment below to discuss….

Loretta

Transcriptionist, passionate cross stitcher, writer at heart, wife, mom, and finder of lost shoes… Loretta Oliver, married to the comic book geek of her dreams and mother of four amazing young men, has been working from home full time since 2001. With a busy transcription service business, a few niche sites, and a handful of other internet marketing projects on the go, the computer is always fired up and the ideas are always flowing.