Networking and Social Media

8 Ways to Add Engagement to Social Media Posts (even if they’re automated postings)

The key aim of any social media marketing campaign should be to build engagement. This means that your followers interact with your posts – they comment, they like them, they share them and so on. You also need to send them back to your website and you need to increase your profits! However, this all …

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You can often learn more about your audience from email list unsubscribes than from other metrics.

Learning, Growing, and Sometimes Laughing with Unsubscribe Requests

When someone unsubscribes from your mailing list some services allow you to display a message asking why they left the list, and you can receive those messages. It’s an optional thing with AWeber, but I like to get the notices and I’m always interested to hear why people left so I know what I can …

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change the share setting to your Twitter username

Stop Giving Shareaholic All the Credit, Change Your Settings for Retweets

While I admit that I don’t spend that much time on Twitter these days, I do frequently retweet other folks articles as I’m reading them, or when I come across something useful or interesting. Almost 60% of the time I see something like this when I click the tweet button of an article I’m reading: …

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