I’m reading blogs and articles today while I take a break from holiday decorating and I had to stop and say this out loud to somebody. Don’t try to profit from the pain of tragedy. I know in marketing we say “find the audience’s pain point and help them solve it,” but the pain that …
So as often happens around 4:00 AM when I can’t sleep, I make a cup of coffee and I read blogs and sift through my feed reader and just sort of hang out because everyone is going to start getting up soon anyway and there’s no point staring at my ceiling for the next hour …
Are You Being Scroogled? (Bing’s Ad Campaign and Google’s Changes) Read More »
After my lengthy rant about false urgency in marketing a few people felt I was just an angry marketer, and over the past few years I’ve been accused of being “angry all the time, never smiling,” blah blah blah… I’m smiling on the inside, okay. I was however quite frustrated with some trends I was …
The use of urgency in marketing is nothing new, limited time offers have been around since well before the internet began and they’ll likely be around for a long time yet to come. However the internet has brought with it this trend of just using urgency as a marketing tool – even when there really …
Your False Sense of Urgency Insults Your Customers and Your Affiliates – Knock It Off! Read More »
Over the past 10 years I’ve had tried out several hosting companies, some good, some not so good. With 1and1 and Dreamhost my sites were always experiencing drastic downtime and no one was ever available at customer service. With Bluehost the downtime was less, but the customer service was lacking. With GoDaddy nothing ever worked …