The past few days after Squidoo made unannounced changes (again) I’ve seen lensmasters feeling upset, frustrated, and unappreciated.
After being on Squidoo for five years I know that there are some really great writers out there who create pages on Squidoo, many of whom get a nice payment each month from the revenue sharing program. What I find surprising is that a lot of those folks don’t have their own website. I know not everyone wants handfuls of domain names and multiple blogs to manage, but if you’re looking to earn your income online I think it’s good to have at least one web property in your portfolio that you own and control completely.
If you find yourself writing about the same topic frequently at a site like Squidoo, why not start your own blog to complement your efforts? You can add links to your site from your already existing Squidoo pages to your new domain and get indexed and ranking in Google lickety-split! You already know the topic well and enjoy writing about it. You already have authority pages (on Squidoo) about the topic that can link to your new web property. You just need to pass Go and keep on going.
If you’re one of the frustrated lensmasters who doesn’t have their own website yet (or if you’re not writing content anywhere on the web yet and have questions) please take a moment here in the comments and tell me what’s holding you back from starting your own site. Is it just the time investment? Are you worried about cost? Are the technical details holding you back? I’m hoping to do a series of blog posts here to help navigate the waters of making the shift to writing for yourself and I would love to be able to answer your specific questions.

Transcriptionist, passionate cross stitcher, writer at heart, wife, mom, and finder of lost shoes… Loretta Oliver, married to the comic book geek of her dreams and mother of four amazing young men, has been working from home full time since 2001. With a busy transcription service business, a few niche sites, and a handful of other internet marketing projects on the go, the computer is always fired up and the ideas are always flowing.
Starting your own website is well worth it! If you enjoy writing lenses on a specific topic, that is perfect. You can get backlinks to your lenses that way and build a following.
The best part is that you have full control. Squidoo is a great platform and I love it, but nothing beats having your own website.
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I agree… the two work together so nicely. I’ve been surprised all week at the number of people that don’t have their own website(s) yet. I really want to help people get started and combine the two platforms for the best possible results.